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Wednesday, August 20, 2014

New Norfolk for dummies?

A screengrab from the video clip. Click image to enlarge.
A TRIP to New Norfolk by river ferry is one of the elements of a new $9 million marketing campaign launched this week as part of Tourism Tasmania's "Go Behind the Scenery" initiative.

It features a curious video clip presented by a ventriloquist's dummy which travels from Hobart by water taxi and goes on to visit a number of points of interest including St Matthew's Church and the barracks at Willow Court, plus a number of antique shops.

The character describes himself as a local but has an unusual pronunciation of New Norfolk and repeatedly describes Tasmania's third-biggest town as as a "little village". The two-minute clip ends with the host falling in love with a female puppet in one of the antique shops.

The new campaign is receiving a mixed reaction on social media. See the clip for yourself here.




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2 comments:

  1. johndAugust 20, 2014 at 8:51 AM

    I love it! About time something different was done, rather than another droning campaign with a maudlin voice saying "Come here ... please".
    Plus the dummy is significantly more intelligent than Laura Bingle.

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    Replies
    1. AnonymousAugust 20, 2014 at 9:27 AM

      johnd - do you mean Lara Bingle perhaps? Given she did not do any ads for Tourism Tasmania, I hardly think there's a comparison.
      Alice

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